HOW TO SHOW ARTWORK IN NEW YORK CITY GALLERIES

As a professional artist you know the importance of representation by a well established gallery,

particularly in New York City. You may also be aware that there are many ways by which galleries function as businesses in the US and elsewhere. In regard to the New York art market, galleries work with artists in one of the following four ways:

1. Commission based galleries

generally charge the artist a monthly fee and provide a listing in a local art publication announcing the exhibition. For the most part, the artist has the responsibility of producing their own promotional material and is often required to participate by “sitting in the gallery”. Many of these galleries also collect a commission from the sale of artwork. Exposure and promotion is often limited to showing artwork and providing the listing; little to no online exposure is provided.

2. Co-Op galleries

generally charge the artist a monthly fee and provide a listing in a local art publication announcing the exhibition. For the most part, the artist has the responsibility of producing their own promotional material and is often required to participate by "sitting in the gallery". Many of these galleries also collect a commission from the sale of artwork. Exposure and promotion is often limited to showing artwork and providing the listing; little to no online exposure is provided.

3. Art fairs and Expos

are organized by various organizations, not always art related, and usually last for 3 – 7 days. They are usually very expensive, and there are additional costs to basic packages; often times artists do not find out about these additional costs until after they have committed. The other downside is that many art fairs are flooded with wall to wall art, and crafts. Original art is frequently mixed in with catalogue companies and reproductions. Please ask questions before committing.

4. Representational galleries

such as Agora Gallery, provide promotion to emerging and established artists with one year of representation and the option to renew representation at a reduced fee. Galleries working in this format provide a range of services.